While there are computer based solutions for email marketing, this has become somewhat impractical, because of the mobile culture we live in. Today most professionals work from notebook computers or other portable devices, creating the need for a web based solution. Web based email marketing software meets this requirement by allowing the business owner access to not only their email database, but also to the complete marketing platform. This means that the business owner can be actively creating, deploying and monitoring marketing campaigns even when away from the office.
When it comes to online email marketing systems, there is a wide range of options available for businesses of all sizes. On the low end of the scale are free web based systems that offer basic functionality and limited list size. These systems will perform basic autoresponder and contact management functions; however, they will also generally place paid third party advertisements on any outgoing emails that you send. Most businesses that start with a free system eventually migrate to a paid platform for greater functional capability and to eliminate the third party advertising from their correspondence.